The value of strong questionnaire design, complemented by the task of high-quality sample development, is not fully appreciated. Too often researchers relegate those two essential building blocks of ...

If you want to better understand your customers, you may find yourself thinking about putting together a short questionnaire. You might, for example, want to know how satisfied your customers are with ...

Survey data in this report are based on Pew Research Center surveys conducted with a nationally representative sample of Hispanics. Differences between groups or subgroups, such as foreign-born and ...

In 1997 questionnaire research was viewed by many scientists (including myself) as soft science and an “easy way to a quick publication”. The principles underlying high quality questionnaire research ...