The use of personalisation within travel apps can increase customer satisfaction, foster engagement and strengthen brand ...
Mobile users will try a new app on average 4.5 times “before deciding to stop using it due to boredom or lack of perceived value”, analytics firm Localytics said, meaning user engagement remains a ...
Over the past year, overall app usage grew by 11%, according to new findings from Flurry. Even more impressive, time spent in apps grew by 69%, year-over-year. Yet, a closer look at the data shows ...
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