Private label products have officially outgrown their reputation as “cheaper alternatives.” In 2024, U.S. private label sales reached $271 billion, according to data from the Private Label ...

Revenue from Target’s private labels, from Cat & Jack kidswear to Good & Gather food, has tripled in the past decade to more than $30 billion. The enterprises bundled together would rank fifth among ...

New York (CNN) — As Aldi expands across the United States, so does its name recognition. Now, that name will be stamped on all of its own products. Aldi announced Wednesday sweeping changes across its ...

For years, many families stuck with the same grocery brands without thinking twice. The cereal they grew up with, the pasta ...

Amazon is launching its own private label brand, Amazon Grocery, a move to challenge Costco and Walmart in the growing cost-conscious sales competition. Shoppers have continued to opt for more private ...

As private labels and store brands have evolved over the last decade, the stigma of the “cheap, alternative, knockoff” brand has worn away. Retailers have built bona fide brands, touching all ...

Aldi has announced a new namesake private designed to be more recognizable to its shoppers. The majority of products in Aldi stores already come from the retailer’s private brand, and now the branding ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Aldi is on track to open a record number of stores this ...