Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

This workshop provides an overview of types of qualitative designs: in-depth interviews, focus groups, content analysis, observation, sampling strategies, participant recruitment, constructing an ...

This workshop delves into the real-world application of qualitative principles in research. Denise Lillvis, PhD, discusses her qualitative research on children in acute healthcare settings. The ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...

In a time of intense societal division, understanding across groups feels frustratingly out of reach. It’s not just differing opinions – we face a deep disconnect in grasping each other’s experiences, ...

Objectives To examine the barriers and facilitators of anorexia nervosa (AN) recovery in adults with autism. Design Qualitative study using semi-structured interviews with autistic adults who ...