Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Qualitative research is important in the educational and scientific domains. It enables a deeper understanding of phenomena, experiences, and context. Many researchers employ such research activities ...

Qualitative research methodologies provide an in‐depth exploration of human experiences, beliefs and social phenomena through non-numerical data. This approach emphasises the rigour of study design, ...

Grounded theory methodology is a robust qualitative research approach that systematically generates theory from data. It employs an inductive process whereby researchers engage in iterative data ...

The use of smartphone apps in market research enables genuine 'in the moment' insight to help us really understand behaviour. Combining this with qualitative methods gives us a deeper insight into ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

In a time of intense societal division, understanding across groups feels frustratingly out of reach. It’s not just differing opinions – we face a deep disconnect in grasping each other’s experiences, ...

We are not currently accepting applications for this course. Register your interest below to be notified when applications open again. The purpose of this course is to equip participants with the ...