Companies that prioritize a purpose aimed at stakeholder success have more successfully risen to the challenges of 2020. Successful companies are beginning to recognize that values can create value.

Founder & CEO at Advantages, a purpose-based marketing and branding agency. I guide others so their potential can be revealed. People often say something like: "I understand that purpose is important, ...

Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two conflicting ...