Today’s column is written by Clayton Tarics, VP of product management at FatTail. Increasing privacy regulations and anti-tracking measures are making it harder, riskier and more expensive for ...
KUALA LUMPUR, MALAYSIA, November 21, 2022 /EINPresswire.com/ -- By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. This is ...
Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...
New Specification Standardizes Deal Synchronization and Increases Transparency into Seller, Packager, and Curator Roles; Open for Public Comment Through January 31, 2026 "The Deals API sync capability ...
NEW YORK—In an important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public comment. The spec is important because it ...
Pandora, a large company that has been relatively quiet in the programmatic space, has made a big move toward embracing ad tech with the appointment of Jeremy Randol as its vice president of ...
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