FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced ...

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...

Remember last year how “big data” took over the digital scene as everyone’s favorite buzzword? This year we’re all adding “programmatic” to our mainstay vernacular. Like “big data,” programmatic is ...

The Television Bureau of Advertising (TVB) is working to develop a platform that would allow local linear television to be bought and sold programmatically, says Steve Lanzano, the organization’s ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic ...

LOS ANGELES, March 06, 2018 (GLOBE NEWSWIRE) -- Rubicon Project (NYSE:RUBI), the Global Exchange for Advertising, today announced it has opened up its exchange to DSPs for programmatic buying in ...

Ahead of The Drum's first ever Digital Trading Awards, created to reward transparency and efficiency in the increasingly complex digital ad ecosystem. Here sponsor, StrikeAd's COO, Gavin Stirrat ...

Programmatic advertising continues its upward mobility, especially in the area of premium sales, judging by a new analysis from Guideline. The first eight months of 2024 saw a 47% growth YoY in the ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...