Building upon its existing loyalty status match program, Royal Caribbean Group is launching Points Choice, a ...

Royal Caribbean reveals Points Choice, a major new loyalty system linking Royal, Celebrity, and Silversea with fresh perks ...

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

Royal Caribbean Group has introduced Points Choice, allowing loyal guests to earn points across its three brands. The group ...

Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and ...