Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

Add Yahoo as a preferred source to see more of our stories on Google. Jimmy John's is launching a new points-based rewards program. (Courtesy of Jimmy John's) This story was originally published on ...

It's annoying that seemingly every chain restaurant implores you to sign up for their loyalty program, often via an app you have to download. The benefit, on the other hand, is that the discounts and ...

Decades ago, restaurants and businesses figured out the importance of loyalty. In fact, while we often associate loyalty programs with digital apps and plastic cards, the concept was pioneered long ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Add Yahoo as a preferred source to see more of our stories on Google. It's annoying that seemingly every chain restaurant implores you to sign up for their loyalty program, often via an app you have ...