The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Lego Smart Play leverages advanced technologies to enable open-ended physical play, with the first release being Star Wars All-In-One sets.

Light Brick Studio, Annapurna Interactive, and the LEGO Group have released a new update for LEGO Voyagers, as cross-play is now active in the game. In case you have friends who own the title on a ...

Lego, the iconic brand synonymous with creativity and imagination, has made a groundbreaking announcement at CES 2026 by unveiling its new Smart Brick. This innovative product is set to redefine how ...

Local co-op is the perfect way to share the Lego Horizon Adventures experience while sitting side-by-side with your co-op partner. It allows for drop-in/drop-out play so you can access it anytime. All ...

"Lego sets resonate with adults because they support creativity, well-being and self-expression in ways that fit naturally into adult life," Genevieve Cruz, head of adult consumer group and franchises ...

To play couch and online co-op in Lego Horizon Adventures you first need to complete the Prologue, which should only take around 15 minutes. Once unlocked, starting a session of couch co-op in Lego ...