The approaches to personalization number almost as high as the number of businesses out there. Organizations vary wildly in the ways they optimize and personalize experiences for every customer, ...

The power of big data and machine learning is empowering both publishers and marketers to reimagine the way they connect with their respective audiences. Where these publishers and advertisers once ...

Personalization is a popular trend that enhances the customer experience. It starts with knowing the customer — or maybe a better way to say it is remembering the customer. I stayed at a hotel last ...

Consumers are spending a larger share of their budgets online. Earlier this year, Forrester projected that online shoppers would spend $226 billion, up 11 percent from the $202 billion spent last year ...

Audiences today don’t just want their content to be personalized — they expect it to be. In fact, according to a report from SmarterHQ, 72 percent of all consumers will only engage with your marketing ...