One of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than ...

AI’s impact on e-commerce innovation cannot be reduced to faster models or smarter code. The decisive shift is organizational ...

In recent years, the way businesses engage with their customers online has undergone a profound transformation. While traditional personalization methods, such as targeted email marketing and product ...

Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication. This finding ...

Rezolve AI has released a report titled "Harnessing the Power of AI in eCommerce: Innovation, Efficiency, and the Future of Customer Experience," which examines the significant impact of artificial ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Social commerce is surging, with platforms like TikTok Shop and ...

DENVER--(BUSINESS WIRE)-- Personalized marketing, while valuable for some, generates negative experiences for 53% of customers, who were 3.2x more likely to regret a purchase and 44% less likely to ...

Personalized content is now a fact of life – what was once considered innovative is now standard for online marketing. As anybody who has indulged in a bit of online retail therapy can tell you, ...

When personalization works, it feels seamless. But when it misses—like receiving offers for products you’ve already bought or irrelevant recommendations—it creates a disconnect. Personalization is ...