Bringing personalization beyond curated web experiences can require some special consideration. Associates play an important role in in-store personalization, but they need the right equipment to work ...

Shoppers are looking for more immersive in-store experiences – from personalized attention to customization and convenient access to products. But crafting the perfect in-store experience means ...

The new platform is designed to bring digitally enhanced personalization and navigation to the brick-and-mortar retail ...

Retailers are pushing hard to personalize every step of the shopping journey. As the tools get sharper, so does a real ...

Sephora will offer its customers skincare personalization technology and solutions, both in-store and online, through a partnership with PROVEN. Shoppers can visit sephora.provenskincare.com and take ...

When personalization works, it feels seamless. But when it misses—like receiving offers for products you’ve already bought or irrelevant recommendations—it creates a disconnect. Personalization is ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the platform fueling limitless ecommerce personalization, today announced it has partnered with Planet, a leading provider of integrated payments ...

Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal approach. One size fits all doesn’t ...

E-commerce offers convenience and scale, while in-store shopping provides sensory experiences and personal service; many businesses thrive using both.

Some businesses hesitate to dive into advanced personalization, worried about complexity or the risk of getting it wrong. However, the tools and software available today make this process more ...