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Few things are ingrained in our heads, such as the logos of iconic global brands. Millions of dollars are spent on creating a visual identity that earns a tiny space in your head, so when a cola major ...

March 28, 2023Updated March 29, 2023, 6:22 p.m. ET ...

One of the most iconic marks ever created, Pepsi’s logo has been on a fascinating and tumultuous journey spanning more than a century.