A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated ...

Every PR practitioner acknowledges that measurement is necessary, and throughout the past decade, it has become increasingly important to the C-suite. A PR Daily 2019 survey reflected that an ...

Miami, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading public relations software powered by intuitive technology, has released its 2025 State of PR Measurement Report, revealing how AI and ...

Volume 6 of the PR Measurement Guidebook delivers new ideas for measuring the impact of public relations efforts. The publication is intended to help users: measure social media; use metrics to ...

Every PR campaign should have clear KPIs that help gauge your campaign’s success and are aligned with your business objectives. Allyson Hugley, President of Measurement and Analytics at Weber ...

You’ve been working diligently on your public relations campaign, implementing various tactics to reach your key audiences and drive specific actions (buy, visit, like). You’ve pivoted to stay ...

MIAMI--(BUSINESS WIRE)--One of the biggest challenges PR pros continue to face in 2022 is connecting metrics to business outcomes to show the impact of their work, according to Muck Rack’s second ...

For as many years as most of us have been in PR, the debate about measuring ROI and coverage has been going on – a bit like the old Apple versus PC debate. Many different solutions have been put ...

“The biggest problem we’ve got is we’re counting stuff,” says Richard Bagnall, CEO of PRIME Research. While PR professionals have demonstrated more accountability for measurement, there are still a ...