The summer online Prime Day sales event, hosted by Amazon from July 8 to July 11 and which sparks a wave of competing online promotions, generated $24.1 billion in U.S. online sales – a 30.3% ...

Sales promotions (i.e. cashbacks, rebates, trade-ins and incentive rewards) have long fueled sales growth and differentiation in consumer electronics and appliances. But as promotional activity ...