Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

This article first appeared on GeeMee's own blog. Machine learning (ML) and artificial intelligence (AI) technologies have rapidly become the core driving forces behind in-app mobile advertising ...