It’s no secret that the outdoor industry is cleaning itself up in an effort to become more environmentally friendly. For some outdoor brands, this is a relatively new endeavor brought on in the past ...

Jørgen Jørgensen, the fourth-generation owner of Norrøna Adventure, speaks about the shift from selling outdoor gear to ...

Depending on where you live and ride, Norrona’s mountain bike apparel may or may not be a common sight on your trails. The latter is the case for me, although the Norwegian brand’s winter outerwear ...

This lightweight, brightly coloured 10-litre pack sits in Norrona’s Fjorå line of mountain biking clothing and equipment. I found it a perfect size for day rides and could happily stow a selection of ...

NOK 5 499,00 (US $960) Weight 740 gr. Style no. 6708-13 Durable, heavy duty outdoor protection. Third generation, redesigned version of our now legendary heavyweight jacket, developed with Norwegian, ...