A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand ...

As Netflix continues to expand into gaming and video podcasting, maintaining a “through-line” of consistency is essential, ...

Add Yahoo as a preferred source to see more of our stories on Google. Netflix fans are about to have a busy weekend, and so is Netflix chief marketing officer Marian Lee. On Saturday, the streaming ...

Thomas Butt is a senior writer. An avid film connoisseur, Thomas actively logs his film consumption on Letterboxd and vows to connect with many more cinephiles through the platform. He is immensely ...

Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like ...

Netflix has hired Nicolle Pangis as vice president of advertising, according to details shared with Marketing Dive. She will report to President of Advertising Amy Reinhard. Previously CEO of TV ad ...

“In terms of the march toward less traditional media, we’ve been on that for some time,” said Netflix chief content officer and newly appointed co-CEO Ted Sarandos on the company’s Q2 earnings call ...