The buzzword at supermarkets these days is "natural." You see it on all kinds of packaged foods. A new survey from Consumer Reports finds that about two-thirds of American shoppers say they usually ...

1% in 2025. Honestly, those numbers tell us something powerful about where consumer preferences are heading right now. When asked about the fastest-growing consumer demand in food products, 50% of ...

Walk through any grocery store and you'll see them everywhere. Green packaging. Earthy fonts. Words like "natural" and "all natural" stamped proudly across everything from potato chips to orange juice ...

Melissa Breyer was Treehugger’s senior editorial director before moving to Martha Stewart. Her writing and photography have been featured in The New York Times, The Guardian, National Geographic, ...