One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

When you walk into a wine shop, the array of label art and graphic design on display is almost overwhelming. You see hundreds of different labels, each meant to distinguish, create brand identity and ...

SONOMA COUNTY, Calif., Feb. 10, 2025 /PRNewswire/ — Kendall-Jackson, renowned for producing America’s #1 selling Chardonnay and the NBA’s first official wine partner, is thrilled to announce a ...

Getting your Trinity Audio player ready... We all know that one shouldn’t judge a book by its cover or a wine by its label, but occasionally the wine bottle (or book cover) is compelling enough to be ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

Bill Brinton was ready for a change. Although his Charles Creek Vineyard is just 2 years old, the California winemaker felt the label on his wines just wasn’t telling the story. “We wanted to get a ...

A part of the wine industry had become outdated, entrenched in the old school. The successive crises, first the real estate crash, then the pandemic, and once again the real estate downturn, have made ...

Traditional wine labels from the Bordeaux region of France are changing, slowly. Inspect a half-dozen labels: many include an image—drawn or photographed—of a stately country manor, often with vines ...