Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Placed “isn’t looking for one-off deals – we’re looking for scale,” company CEO David Shim told AdExchanger. The location analytics player, which uses an opt-in mobile panel to track offline behavior, ...

Santa Monica mobile advertising company NearWoo gets your cell phone to show advertising from businesses near you – wherever you are. It’s called location-based advertising, and the business model has ...

1. How can we A/B Test? Ad rotation within a location is key to determining which creative will drive the best results. By creating several versions of your ad units, you can test which unit(s) ...

Mark Ollila is GM, Innovations and New Products at Verve Mobile. Since July 6, people have been walking around paying the kind of attention to their smartphones that suggests hypnosis, sleepwalking, ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — ...

[Editor’s note: It’s no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially ...