Technology in cars is usually helpful but could it also be cute? MINI‘s answer to that question is Spike, an animated dog that doubles as a virtual in-car personal assistant. The mascot will premiere ...

From man’s best friend to in-car virtual assistant. Mini is planning to introduce its new in-car virtual assistant, designed with a little more personality than your typical voice-activated system.

If you're not already familiar, Spike has been Mini's bulldog mascot since the modern Mini was introduced back in 2001. It's not exactly the most well-known mascot in the world, as evidenced by the ...

MINI has presented its new intelligent personal assistant at the Auto Shanghai International Trade Fair titled, Spike. Inspired by the English Bulldog, he provides various forms of support to drivers.

MINI is looking into its own future of motoring, which will include a new personal assistant. Inspired by the English bulldog, which has been used by MINI since its modern-day birth in 2001 as part of ...