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Miller Lite to ‘Make the Season Lite’ with robust holiday program

Miller Lite is rereleasing a beloved ad for the holiday season New this year is the YuleLager, a digital fireplace for consumers with a chimney-inspired beer tower that pours ice-cold Miller Lite The ...
BizTimes

Miller Lite revives iconic ‘tastes great-less filling’ advertising debate

The next generation of Miller Lite All Stars include (from left) Mia Hamm, Jorge Posada, J.J. Watt, Reggie Miller and David Ortiz. Subscribe to BizTimes Daily – Local news about the people, companies ...
Forbes

New Miller Lite Ads Revitalizes ‘Great Taste, Less Filling’ Debate

Miller Lite recently brought back one of its most famous ad campaigns. The “Great Taste, Less Filling” ad sparked a debate in 1975 in which various sports stars argued over what is the best aspect of ...
The Business Journals

Miller Lite brings back iconic 'Great Taste, Less Filling' ad campaign, starring J.J. Watt

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Molson Coors Beverage Co. is ...
Milwaukee Journal Sentinel

Miller Lite's age-old 'Great Taste, Less Filling' debate is back, this time with J.J. Watt

Back in 1975, Miller Brewing Company (then based in Milwaukee) introduced Miller Lite to the world by sparking a decades-long debate between celebrities and sports stars ― What's Miller Lite's best ...