Microsoft Ads PMax Website Publisher URL Report Gains Conversion & Spend

Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report. So if you check out ...
AOL

Inside Microsoft’s Copilot search ads, and what makes them 25% more effective than traditional search ads

Microsoft isn’t kidding around. Aside from growing its ad revenues and search market shares, the company’s leaned into AI with integrating Microsoft Copilot into its search experience and advertising ...
Search Engine Roundtable

Microsoft Advertising Now Allows Up To 50 Search Themes In PMax Campaigns

Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns. This should be live now but Microsoft will announce it sometime this week.