Microsoft Advertising just dropped a fresh wave of product updates, with major changes to reporting, Performance Max, import tools, and Shopify integration — all designed to help advertisers stay ...
Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding strategies will be merged with Max Conversions and Max Conversion Value.
A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.
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