With the announcement of the Michelin Guide American South, the Carolinas’ culinary scene is making its presence known. Much of that well-deserved attention is thanks to the international director of ...
On January 16, 1853, French industrialist André Michelin was born in Paris. Alongside his brother Édouard, André founded the Michelin Tire company in 1888. Michelin took over his grandfather’s ...
There's a lot that is curious about the Michelin brand. Why is a tire company in charge of rating fine dining, for starters? Who even owns it now? And if tires are black, why is the mascot, an ...
An animated version of its famous Michelin man brand icon stars in a series of TV commercials as an epic hero who confronts a pressing problem in Asia: escalating fuel prices. One ad, produced by New ...