Ryan Eichler holds a B.S.B.A with a concentration in Finance from Boston University. He has held positions in, and has deep experience with, expense auditing, personal finance, real estate, as well as ...

Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky. Today, marketing can be thought of as ...

Digital marketing is a vast business area that encompasses a wide range of channels and strategies designed to increase brand visibility, strengthen a company’s reputation and, ultimately, ...

Each year, business leaders dedicate significant amounts of time working through plan design decisions to inform intentional program selections that can improve employee health and deliver ...

Annette Franz, CCXP, is founder and CEO of CX Journey Inc., a customer experience consultancy; she's a coach, keynote speaker, and author. I spend a lot of time talking to leaders about the value of a ...

“At the end of the day, it’s all about the bottom line.” Sound familiar? Though trite, this expression underscores one of the factors essential to e-business or, for that matter, any kind of business.

Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But ...

Before approving resources for a new revenue cycle solution, every executive wants to know the expected return on investment. While some hard ROI measures are clear, much of the benefit of automation ...

Even in the best of times, measuring the return on investment generated by events can be challenging for marketing teams. The conferences, tradeshows, and industry gatherings that provide structure to ...