Swap your morning coffee for a matcha latte.

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

When you walk into your favorite café for breakfast or to grab a morning coffee, you'll likely spot a matcha option on the menu, too. Matcha has origins in China and became extremely popular in Japan.

At-home Matcha is now a $200 million industry. Dr. Andrew Weil started matcha companies three times. Now, it's finally seeing success as matcha continues to grow in the US.

Matcha may have been used in traditional tea ceremonies in Japan since the seventh century, but today you’re more likely to see the green tea’s Instagrammable froth all over your feed. However, matcha ...

The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...

Matcha, matcha, matcha. The finely-ground green tea powder seems to be showing up everywhere these days, thanks to social media platforms helping to popularize the ingredient. If you're new to the ...

Jacksonville's matcha culture is on the rise. Here's a look at 5 places offering high-quality matcha that are worth the hype.

The distinctive emerald-green powder has transformed from an ancient Japanese tradition into a modern wellness phenomenon. Matcha’s journey from ceremonial tea houses to mainstream coffee shops ...

Matcha isn't just for lattes.

A "second wave" is emerging with black matcha, pioneered by Wild Orchard. This Regenerative Organic Certified brand ...