You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Opinions expressed by Entrepreneur contributors are their own. Most business owners overcomplicate marketing, leading to greater cost and more wasted time. Simple marketing strategies often outperform ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Every few years, organizations announce a grand unveiling: a refreshed strategy, a sharper mission statement, an evolved vision and updated values. Leadership beams with pride. Internal comms rolls ...