The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. “Brands that ...

It’s no secret that marketing executives are feeling the heat. Budgets are down, and it’s tougher than ever to make the case that they should go up. Marketing budgets as a percent of revenue fell from ...

The Marketing + Media Alliance (MMA) has opened entries for the SMARTIES™ Awards 2026, recognizing marketing campaigns that ...

Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done. In marketing, efficiency may involve increasing conversion rates ...

In the world of marketing, companies often find themselves tempted by the allure of chasing corporate giants, only to discover that the path to success lies elsewhere. Let's explore the critical ...

When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...

Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...

Executives often focus on what marketing produces externally. Equally important is what it produces internally. If marketing ...

Ever wonder why marketing departments are the first to have their budget cut? The answer lies in the poor job that most marketing leaders—and their departments—do in to tying their efforts to the ...

Multichannel marketing remains a key to campaign success. However, as consumers’ attention continues to fracture, knowing which channels to utilize has grown increasingly complicated. Creating an ...

Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Why? Because true experimentation – the kind ...

Elevate Your Marketing Game with the Agentic Marketing Mastermind New York, United States - March 17, 2026 / Search ...