Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

A well-executed email marketing strategy can see your hotel or hospitality business reap serious rewards. After all, email marketing return on investment is climbing, with a possible 4400% ROI up for ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

You've probably heard it before: Email marketing is one of the most effective marketing channels for businesses of all sizes with a reported ROI of up to 40:1. But, at the same time, email is not ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is a great way to reach your customers ...

1. Prune your list mercilessly. It’s not the number of email addresses in your list that count; it’s the percentage of email addresses belonging to prospects who might buy from you. Delete addresses ...