Ever notice how some beauty trends from the past just seem to work better as we get older? In 2025, women over 40 are bringing back classic makeup styles that feel fresh and easy to wear. These looks ...

Navigating makeup after 40 can feel like a new adventure. There’s a sweet spot between fresh and natural that many women have discovered, and it’s all about finding what truly works for you. Simple ...

We’ve seen dozens of makeup trends circulate through the trend cycle in recent years with quirky, buzzy names: take latte makeup, tomato girl makeup and strawberry girl makeup, to name just a few. But ...