Newly released data from IPG Mediabrands’ MAGNA shows that media owners’ net advertising revenues will reach $979 billion this year. That’s up by 4.9% over 2024 but reflects a slowing down from 10.3% ...

CANNES, FRANCE — “Stronger-than-expected” spending across the first half of 2024 has led MAGNA to upwardly adjust its 2024 global ad forecast. But, is digital driving the growth — and at the expense ...

As the world braces for a possible recession, the global advertising industry has remained robust – according to two holdco-owned media agencies, that is. Global advertising revenue grew 6.5% in 2022 ...

Nielsen has for years sought ways to measure the interplay of social media activity and TV viewing. Its new “multi-year” deal with Twitter is a tacit acknowledgement that Nielsen can’t close the media ...

“Economic uncertainty” is undermining ad revenue growth, especially in consumer package goods and financial verticals, for media platforms into 2023. By Etan Vlessing Canada Bureau Chief Media agency ...

Further de-emphasizing its Magna brand name, Interpublic Group has confirmed that its Magna Global Entertainment division, which was responsible for producing a number of television shows for its ...

NEW YORK—The media buying company Magna Global is predicting a 22.9% drop in U.S. local TV advertising in 2023 while national TV networks will see a 6.3% slump and the AVOD/OTT ad business will see ...