In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating the perfect loyalty program concept is like mastering the art of baking the perfect ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand gains a form of physical presence while simultaneously enhancing the digital ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...

Hotel loyalty is evolving from a points program into a personalized, experience-led, AI-powered ecosystem and the brands that embrace this shift will unlock deeper engagement, stronger direct bookings ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

Add Yahoo as a preferred source to see more of our stories on Google. A lined-up collection of payment or loyalty cards - Irik Bik/Shutterstock You probably like saving money at the supermarket, right ...

DUBLIN--(BUSINESS WIRE)--The "Taiwan Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics ...

HOLLYWOOD, Fla.--(BUSINESS WIRE)--A&D Mortgage, a leading provider of innovative mortgage solutions, is proud to announce the launch of our groundbreaking ADvantage Partner Loyalty Program. This ...