Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Imagine you’re booking a flight. For most people, it’s an easy decision: the cheapest fare or the easiest route will be the one to win out. But for many, it’s a different scenario. They’re willing to ...

Bilt Rewards, a loyalty program that offers perks on rent payments and mortgages, is turning its attention to one of the nation’s biggest debt problems – student loans. The New York-based startup, ...

It puts a big decision directly in cruisers’ hands.

Carnival Cruise Line just made big changes to its loyalty program, moving from lifetime status to just two years. Carnival Cruise Line, part of the Carnival Corporation family of cruise brands, is ...

The changes will go into effect in April. British Airways is overhauling its loyalty program this year, switching to a ...

More cruise loyalty flexibility is coming soon to the Royal Caribbean Group family of brands.

RateHawk has announced improvements to its Pro Series loyalty program, making it easier for travel partners to earn and redeem points. The travel booking platform has eliminated previous restrictions ...