CINCINNATI — The supermarket industry is on the verge of taking its loyalty marketing programs to a higher level, where product offers are better customized to meet the needs of individual shoppers, ...

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Supermarket loyalty points are a great incentive for Aussie shoppers, and can be fun to collect. They may not inspire as much ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

Let's start with a universal truth: Getting customers to choose you once is not that hard, but getting them to keep choosing you time after time? Now, that’s what separates thriving brands from the ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

The "gamification" of supermarket loyalty programs could be influencing customers without them realising, according to the Australian Competition and Consumer Commission (ACCC). On Friday, the ACCC ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Nichifor is a deputy director of the Centre for Market Design (CMD), a research hub with expertise in microeconomics, hosted by the Department of Economics at the University of Melbourne. Part of this ...