Sony files a patent for a new AI feature that could detect when players are on loading screens and show advertisements during ...

Sony could bring advertisements to online games, using load screens and match transitions as a way to deliver promotional ...

As a diehard enthusiast of video games, Ediz Guner has been attentively following the ebbs and flows of the gaming industry for a long period of time. This, coupled with his hobby of extensively ...

Ubisoft has confirmed that the drunk loading screen it shared was just a joke, and that the one we all love is coming back ...

Bethesda games are known for their sometimes lengthy loading screens. At a time when developers are aiming for as little loading as possible, it remains a big part of the Bethesda game experience.