You might say it’s just a pigment of your imagination ...

The world is awash with the color purple — lavender flowers, amethyst gemstones, plums, eggplants and purple emperor butterflies. But if you look closely at the visible-light portion of the ...

Is purple a real color? Scientists think everything we've ever believed about the color purple may not be true due to the ...

Ultraviolet has very short and energetic wavelengths that are shorter than violet on the visible spectrum. But can people see UV? When you purchase through links on our site, we may earn an affiliate ...

I’ve always been partial to blue. But if I had previously known about the color “olo,” then maybe it would’ve become my favorite instead. Pop Mech continually dives into the latest discoveries in ...