BMW and Audi engaged in an entertaining tech race in the 2010s. However, the outcome didn't really matter in the long-term.

We've seen some interesting ideas for improving automotive safety, such as Ford's talking cars and touchscreen steering wheels. Most of that improvement has been focused on increasing driver reflexes ...

Remember when the first halogen lights pulled up behind you and you frantically adjusted your mirrors so as not to be blinded. Ditto with full LED headlights. Well lucky for you BMW is working on what ...

Because it had a faulty seal that couldn't be directly replaced, the dealership replaced the whole laser headlight assembly.

FRANKFURT, Feb 4 (Reuters) - Germany's Osram is equipping BMW 7 series limousines with laser headlight modules, marking a move to the mass market for the technology. Osram pioneered the use of laser ...