A new IAB Tech Lab standard will help publishers and platforms make their header bidding container setups as efficient as possible. The lab will accept public comment on the standard through July 28.
The Interactive Advertising Bureau's (IAB) Tech Lab on Thursday released a standard on header bidding technology for public comment. The “Standard Header Container Integration with an Ad Server” aims ...
Today, Videology, a leading software provider for converged TV and video advertising solutions, released the latest installment of their educational series, ‘Knowledge Labs.' In this installment, ...
The Interactive Advertising Bureau's (IAB) Tech Lab on Thursday released a standard on header bidding technology for public comment. The “Standard Header Container Integration with an Ad Server” aims ...
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