LEGO brings new kid to the block with SMART brick. Here's what it is

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...
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LEGO’s ‘Smart Brick’ Gives Its Plastic Bricks the Power to See, Hear and Feel

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

LEGO is back with a very smart upgrade to famous bricks and it's coming soon

This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...

Lego’s new Smart Brick is reinventing how kids play

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...
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LEGO Mario Kart Blue Shell Set Confirmed

A LEGO set depicting the Blue Shell power-up from Mario Kart will be available exclusively for LEGO Insiders. The LEGO Mario Kart Mario & Standard Kart set will launch on May 15, and LEGO Insider ...

Lego announces high-tech upgrade that will change how you play

Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets.