Hopefully, early in your childhood you learned to wear the right shoes for whatever adventures you planned for the day. If you were going fishing in the local mud hole with your buddies, you knew good ...

“In extreme off-road tires, reinforced sidewalls with Kevlar help increase sidewall puncture resistance.” –Jon Bellissimo, Goodyear’s North American director of consumer tire technology Here’s an ...

What makes an off-road tire good? According to Goodyear’s research with off-road enthusiasts, the two most important things are: not getting stuck and not getting a puncture. If you’re going to get ...

Tires are undoubtedly some of the most important components when going off-road, together with all-wheel drive capability and extraordinary driving skills. Well, the guys over at The Goodyear Tire & ...

Unless you’ve been stuck out on a trail somewhere for the past two years, you already know that Mickey Thompson Performance Tires & Wheels took over the Dick Cepek tire line. That’s really good news ...

COLORADO SPRINGS, Colo. (Aug. 2, 2013) — Goodyear gave some of its dealers and members of the media a chance to test out its Wrangler All-Terrain Adventure, made with a DuPont Kevlar aramid belt, ...

Farming is one of the most difficult ways to earn a living. You’d think that with all the innovations mankind has developed over the centuries, we could make farmers’ lives easier. But as it turns out ...

It seems that while genetically modified crops (GMOs) are able to better withstand pests and harsh conditions, they are also physically tougher - we are not going to talk about any of the health risks ...

Kevlar. The world is lousy with this stuff: from body armor to tires to shoelaces; from to suspension bridges to the Ove Glove. But when Kevlar was invented 45 years ago, it didn’t look like something ...

With winter weather on the way, TransLink unveiled its snow plan on Thursday. Last year, TransLink debuted Kevlar tire socks for some buses in order to help them gain better traction, especially in ...