JCPenney has revealed that it is working on a new beauty venture following the announcement of partner Sephora’s collaboration with rival department store Kohl’s. The retailer confirmed today with FN ...

CHICAGO & DALLAS--(BUSINESS WIRE)--JCPenney continues to strengthen its offering as the go-to inclusive in-store and online shopping destination for diverse, working American families with the ...

LEWISVILLE, Texas--(BUSINESS WIRE)--JCPenney today unveiled its plans for JCPenney Beauty, a new, inclusive in-store and online experience that reflects customers’ beauty wants and needs, no matter ...

JCPenney has replaced its Sephora shops with JCPenney Beauty sections. TikTokers are discovering the retailer as an alternative to beauty stores like Sephora and Ulta. JCPenney introduced the concept ...

JCPenney has a plan to replace the Sephora stores that moved from its locations to Kohl’s. The retailer plans to debut JCPenney Beauty in its stores nationwide. JCPenney Beauty will sell makeup, ...

Count down to the holidays in style with the JCPenney Beauty 12-Day Holiday Advent Calendar, featuring $218 worth of skincare, makeup, and beauty surprises from It's a 10, Murad, Joico, and more.

JCPenney at the Columbia Mall o / AFP PHOTO / Don Emmert / TO GO WITH AFP STORY by John BIERS, " (Photo credit should read DON EMMERT/AFP via Getty Images) Let’s face it. JCPenney’s loss of Sephora ...

As JCPenney’s contract with Sephora ends, the retailer plans for a major rollout of its new beauty concept JCPenney Beauty. Last week, the DFW-based company unveiled 10 test sites, including one at ...

Any homepage takeover is a gamble for retailers -- let alone one that lasts 48 hours. But JCPenney, in the midst of re-establishing itself as a beauty presence after a long break-up with Sephora, ...

LAKELAND – JCPenney is launching a new in-store beauty shopping experience Friday at its Davenport Posner Commons location. Davenport will be one of 10 cities to introduce JCPenney Beauty ahead of the ...

JCPenney Beauty at Town East Mall in Mesquite is one of 10 that opened in October. It's the concept that Penney came up with together with inclusive e-commerce site Thirteen Lune to open in its ...