The birthday boy was turning 7, and the party had everything you might expect: balloons. A bounce house. And lots and lots of brainrot. How do I know this? Because as a mom of four, it's become my job ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, I showed no curiosity whatsoever. I knew from the name that it was likely ...

It's not real Italian. It's barely real language. But kids love it—and here's what parents need to know. If your child has suddenly started yelling "ballerina cappuccina" in a cartoon accent or ...

It’s giving… espresso-induced insanity. If your 10-year-old suddenly starts yelling “tralaero tralala!” while pirouetting like a caffeinated ballerina, you’re not hallucinating. You’ve just been hit ...

Italian brain rot is a niche form of memes that went viral in January 2025. Photo by Michele Bitetto/Unsplash If we’re lucky in the Opinion section, we work through our beliefs completely and support ...

Táparo, a 31-year-old from the Santa Catarina region of Brazil, is an early pioneer of Italian brainrot music, a burgeoning macro-genre that folds the cast of characters into songs for every possible ...

Ballerina Cappuccina, as depicted by @brainrotpumpfun, is one of the most well-known (and least controversial) Italian brain-rot characters. Photo: @brainrotpumpfun via TikTok Even if it hasn’t ...

Meet the Viral Army: From Tralalero Tralala to Špijuniro Golubiro, These Absurd Icons Are Taking Over TikTok — and Brand Tactics Francesco De Nittis, Manager at Human Centric Group and CRM / ...