Plus, is it bad for kids and grandkids?

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

Italian brain rot is a niche form of memes that went viral in January 2025. Photo by Michele Bitetto/Unsplash If we’re lucky in the Opinion section, we work through our beliefs completely and support ...

It’s giving… espresso-induced insanity. If your 10-year-old suddenly starts yelling “tralaero tralala!” while pirouetting like a caffeinated ballerina, you’re not hallucinating. You’ve just been hit ...

Fortnite Chapter 7 Season 2 looks set to add AI-generated Italian brainrot characters Tung Tung Tung Sahur and Ballerina ...

Ballerina Cappuccina, a surreal AI-generated ballerina with a cappuccino cup for a head, has captivated and divided TikTok's attention. The latest viral meme in the chaotic "Italian brainrot" genre ...

If you’re the parent of a t(w)een, the memes that fill your social media feeds are probably a whole lot different than your teenager’s. You might be used to seeing a distracted boyfriend, a dog ...

Some of this is standard remix fare that spawns after every viral trend, but Italian brainrot has unleashed such a wide array of psychotic shitposting that it stands out in an age where most memes are ...

Somebody whispered “Italian Brainrot,” and like any self-respecting adult, Ad Nut panicked. It was prepared for mafia knockoffs over foamy espresso or even a cursed Sopranos reboot. Because all that ...