You’ve probably heard of Penguin, Panda and Hummingbird, and maybe even dropped those terms on unsuspecting friends at a party. But unless you’re a seasoned SEO professional, you’re likely not ...

A classification technique called Learning to Rank (LTR) is used to perfect search results based on things like actual usage patterns. LTR isn’t an algorithm unto itself. The actual ranking is often ...

In aviation, the black box is a source of knowledge: a receptacle of crucial data that might help investigators understand catastrophe. In technology, a black box is the absence of knowledge: a ...

Leaked documents have exposed discrepancies between Google's public statements and the actual processes of its search algorithm. This leak, encompassing 2,500 pages, was first reported by SEO expert ...