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Swiggy’s Instamart rebrands with new identity, steps into standalone spotlight

Swiggy's Instamart has unveiled a new brand identity, signifying its evolution into an independent consumer brand with significant growth. The rebranding features a new blue color, symbolizing speed ...
The Financial Express

Swiggy rebrands itself as Instamart; drops the name of parent entity

Swiggy's rival Zomato also renamed itself to Eternal with q-comm becoming a significant driver of growth. (Image/FB) Food delivery platform Swiggy has rebranded its q-comm (quick commerce) arm as ...
Hindustan Times

Instamart drops Swiggy name, aiming for standalone brand identity

Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity. Instamart has unveiled a fresh logo, which contains the ...
The Hindu

Instamart drops parent 'Swiggy' in rebranding move for quick commerce platform

ick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity. The move comes days after rival Zomato, which also owns ...
moneycontrol.com

Instamart steps out of parent Swiggy's shadow in effort to re-brand

In a move aimed at carving a standalone brand identity, quick commerce platform Instamart has dropped the name of its parent company — Swiggy — from its name on Tuesday. In the past, Swiggy Group CEO ...