AI is starting to replace the hidden global workforce of clippers, editors, and virtual assistants that helped creators ...

The influencer economy has grown to about $21 billion—roughly the GDP of a small nation like Jamaica, Madagascar or Gabon. Nowadays, attention is the new oil, and influencers are the wildcatters ...

Regulation’s Institute for Responsible Influence has a program to promote transparency in the creator economy.

On a busy afternoon in Old Delhi’s Parathe Wali Gali, Darshit Singh held up his phone and did something unusual. He didn’t hype the food. He critiqued it. The reel — an “honest review” of a legacy ...

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The Institute for Responsible Influence initiative aims to promote transparency and truth-in advertising standards for the rapidly growing $37 billion creator economy ...

Contracts reviewed by e4m reveal that influencers, in several cases, command higher fees than celebrities; celeb deals ...

Influencer Kids and the Cost of a Childhood Online, by Fortesa Latifi. Gallery Books, 288 pp. Last Halloween, a clever costume “won the Internet,” as the saying goes. Kate Snyder of Brooklyn posted a ...

The AI-powered creative platform introduces Persona and Storyline, allowing creators to launch digital personas and animated series without ever picking up a camera. Picsart launches two new AI video ...

Christmas is being dismantled, piece by piece, at Paris Hilton’s Beverly Hills estate. Assistants pluck bulbs — mostly pink — from the towering tree in the foyer before moving on to the forest of pink ...

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